Email is an integral function of every business these days and when customers can't receive updates the whole business may suffer.

In this article we'll cover:

Spam filters judge each email on the following:

Unfortunately, spam filters are not perfect, so there'll never be a 100% guarantee that a legitimate email will not be marked as spam.

By default, Fergus sends all your invoices and other emails from no-reply@mail.fergus.com along with some extra instructions to send any replies to your business email address.

Since we send so many emails daily on behalf of all our customers, email hosts now recognise our email address as trustworthy. This means the origin of the email is going to be viewed favourably by spam filters.

The alternative to our default setup is SMTP, which allows you to create emails in Fergus and send them from your own custom email address.

However, the origin of the email will now have a lower reputation than the default option and be viewed less favourably by spam filters.

While this doesn't necessarily mean a significantly lower success rate, you are more likely to spend more time troubleshooting failed emails. If you find your emails aren't being received across a variety of email providers you're trying to send to, we recommend trying our default service.

Keep the following tips in mind when composing emails and configuring your email templates to ensure your messages have the best chance of reaching the customer.

Avoid keywords that trigger spam filters - "free," "guarantee," "opportunity," "earn," "million," "winner," etc.

Keep links simple - Aim for as few links in your email as possible and avoid hypertext (text which functions as a link) i.e. use "Visit our website www.example.com" instead of "Visit our website".

Attach images - Spam filters can't read images, so embedded images often appear suspicious and can trigger spam filters. Attach images to the email to avoid this.

Check spam filters - First-time emails are often caught in the spam filter by virtue of being unexpected.

Add email to allow-list - If your customer has a spam filter that doesn't like Fergus for some reason, ask them to add no-reply@mail.fergus.com to their allow-list to fix this.

If the emails still aren't there, send our Support team the job number or invoice number and the time the email was sent and we'll look into it.

Check your SMTP configured email accounts Sent folder - If you're using SMTP, the email should appear in your email accounts Sent folder. If it's not there, there's likely an issue with your SMTP configuration and you'll need to disconnect & reconnect your connection.

If the emails still aren't appearing in your Sent folder, get in touch with our Support team and we'll take a look at things on our end.

If the emails are in your Sent folder, we unfortunately can't provide much troubleshooting since we can't track the email once it's delivered to your SMTP configured email address.

In conclusion, the realm of email deliverability is dynamic, with external factors, such as alterations made by leading email services, exerting a significant influence on email reception issues. At Fergus. we remain vigilant and strive to promptly adapt to these evolving circumstances. Should you have further inquiries or encounter persistent challenges, please do not hesitate to reach out to our support team for assistance. Your seamless communication experience is our priority.

Optimising Fergus Email Delivery

Setup your Emails to Send via SMTP
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