Overview

Learn how to guarantee the delivery of your important Fergus emails to clients without being flagged as spam. Understand the rules behind spam filters and troubleshoot delivery issues.

What Causes Emails to Land in Spam or Junk

Emails often end up in spam or junk folders due to various reasons:

Spam filters may flag emails with certain content elements, such as specific words, phrases, or attachments, that are commonly associated with spam.
Subject lines that are deceptive or misleading can contribute to emails being treated as spam.
If the sender's IP address or domain is on a blacklist, it increases the likelihood of their emails being routed to spam folders.
Emails that consistently receive low engagement (few opens or clicks) may be considered less valuable by spam filters.

While adhering to best practices can significantly enhance email deliverability, it's crucial to acknowledge that spam filters, though effective, are not flawless. Despite meticulous compliance, occasional false positives may occur, leading legitimate emails to be inadvertently flagged by these filters

Whitelist the Fergus domain

If your customer has a spam filter which doesn't like Fergus for some reason, ask them to add no-reply@mail.fergus.com to their allow-list to fix this.

Here are essential steps to whitelist Fergus' email domain within the top three widely used email clients.

Windows/Outlook/Hotmail

Open your email client or application.
Navigate to the settings or options menu.
Look for a section related to "Filters" or "Junk Email."
Find an option for "Safe Senders" or "Whitelist."
Add no-reply@mail.fergus.com.
Save your changes.

Gmail

Open Gmail in your web browser.
Locate and open an email from Fergus..
Click on the three vertical dots (More options) next to the reply arrow in the top-right corner of the email.
From the dropdown menu, select "Filter messages like these."
In the next window, ensure the criteria match the sender's domain.
Click on "Create filter."
Check the box next to "Never send it to Spam."
Optionally, you can also apply the filter to existing conversations.
Click on "Create filter."

Yahoo

Open Yahoo Mail in your web browser.
Click on the gear icon in the top-right corner to access "Settings."
Choose "More Settings" from the dropdown menu.
In the left-hand menu, select "Filters."
Click on the "Add" button to create a new filter.
Name your filter and specify the conditions. Enter no-reply@mail.fergus.com in the "Sender" field.
Under the "Then move the message to this folder" section, choose "Inbox" or another desired folder.
Click "Save" to apply the filter

If these steps do not successfully address the problem, kindly reach out to our support@fergus.com for further assistance.